On December 6, the China Signage Digitalization Summit—guided by the National Advertising Institute and proudly sponsored by Blueview—successfully concluded today in Chengdu. Centered around the theme “Digital Empowerment · Linking the Future,” the summit opened a new chapter for the signage industry’s digital, green, and integrated development. The event focused on the “full signage industry chain,” perfectly aligning with Blueview’s strategic roadmap of building a “complete LED signage lighting ecosystem.”
Driving Industry Transformation: From Manufacturing to Intelligent Manufacturing
The summit aimed to promote the industry’s evolution from traditional “manufacturing” to “intelligent manufacturing.”
Zhang Guohua, President of the China Advertising Association, emphasized that the signage industry must seize the opportunities presented by the construction of Digital China, integrate technological innovation deeply into brand communication, and enhance the global visibility and influence of Chinese brands.
Ding Junjie, Director of the National Advertising Institute, highlighted that digitalization is not only a technological upgrade but also a cognitive revolution.
Thought Exchange: Decoding the Future of the Industry
Liu Zhaobin, former Chief Engineer of the General Administration of Quality Supervision, Inspection and Quarantine, delivered an in-depth keynote on “Digital Signage: Building a Quality Data Chain to Shape a Green Trust Economy,” advocating for the establishment of a trustworthy green signage economic system through data connectivity.
At the technology frontier, discussions centered on how AI reshapes content production workflows and the new paradigms of brand communication in the AI era, providing practical insights into technology evolution and marketing applications.
Blueview Keynote: From Competition Fatigue to Full Industry Chain Deployment
Zhang Wengao, General Manager of Blueview, presented a keynote titled “From Internal Competition to Full Industry Chain Strategy.” Drawing on Blueview’s 20+ years of deep expertise in LED signage lighting, he analyzed how the essence of “industry involution” stems from insufficient value innovation. He elaborated on Blueview’s pioneering strategy of a “Complete LED Signage Lighting Industry Chain,” which integrates technological innovation, service support, and resource coordination to deliver efficient and reliable “one-stack solutions” for clients. This approach enhances industry efficiency, raises the value ceiling, and provides a clear, actionable path for overcoming growth bottlenecks.
Blueview Showcase: Smart Distribution Box for Chain Stores
In the Blueview brand exhibition area, we showcased the Smart Distribution Box for Chain Stores, specifically developed to address the pain points of traditional distribution boxes. It enables intelligent control of storefront signage, indoor lighting, air conditioners, refrigerators, and other electrical equipment. Designed for standard distribution box deployment, it features fully labeled circuits for clean and practical wiring.
Plug-and-play, easy to install, and supports remote control via mobile phone and computer.
It enables centralized batch management for nationwide chain stores and uses PLC communication for simpler installation and lower costs.
A Collective Step Toward a Digital Future
The successful conclusion of this summit marks a solid step forward in the digital and integrated development of China’s signage industry.
The future is here—ignite the light of signage, embrace the digital wave, and go further together through industry linkage.