Create a Happy Monster!
A “quirky-cute” Chinese designer toy IP, LABUBU has broken auction records in the collectible toy market. With pointed ears, heterochromatic eyes, and jagged teeth, its dark aesthetic blends Eastern and Western design sensibilities, precisely capturing Gen Z’s appetite for non-mainstream beauty.
The Fusion of Emotion and Social Connection
Traditional society, which emphasizes relationships and human connections, no longer captivates young consumers. Today’s youth are more willing to spend on emotion, identity, and personal expression. LABUBU perfectly aligns with their emotional needs, aesthetic preferences, and media habits.
In an era of material abundance, Gen Z has long surpassed basic functional consumption. Once fundamental needs are easily met, the deeper logic of consumption shifts—from “owning things” to “experiencing things” and “becoming someone.”
The Rise of the Emotional Economy
Pop Mart reports annual revenue exceeding ¥6 billion with a gross margin over 60%; the global designer toy market has grown 120% over five years; for post-95 consumers, emotional spending accounts for 35% of monthly expenditure. Modern young people experience 85% higher anxiety levels than during the Cold War, and a LABUBU on the desk becomes an easily accessible emotional antidote.
The Ultimate Essence of Emotional Value
Kumamoto Prefecture in Japan generates ¥150 billion annually through “Kumamon”; Disney thrives for over a century through IP-driven emotional connection. The lesson from these top players is clear: the highest level of emotional value is creating collective memories. The next time you pay for something that moves your heart, remember—you are not just consuming a product; you are investing in your emotional sovereignty.
Many brands are trying to deliver emotional value through high-quality products. At Blueview, we focus on the emotional experiences of our consumers, creating high-quality lighting environments that satisfy emotional needs through LED scene design. By systematically designing light, we consider CRI (Color Rendering Index), blue light hazards, color temperature selection, color consistency, and photography indices. Using premium light, we build immersive consumption scenarios, creating emotional value within spaces.
